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Music and Media in the Arab World$
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Michael Frishkopf

Print publication date: 2010

Print ISBN-13: 9789774162930

Published to Cairo Scholarship Online: September 2011

DOI: 10.5743/cairo/9789774162930.001.0001

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Ruby and the Checkered Heart

Ruby and the Checkered Heart

(p.163) 8 Ruby and the Checkered Heart
Music and Media in the Arab World

Michael Frishkopf

American University in Cairo Press

A video clip is a short movie comprising a jingle, a dance, and a dramatic theme. Most video clips of today are about romantic love and human relationships in general. Yet, in the ubiquitous hands of the video clips, even love songs have undergone a negative transformation. Due to this transformation, most video clips today kill their “subtlety” because of the flesh parade. The images in the video clips are more powerful than the abstract word especially when the image is a half-naked beautiful girl, giving the recipient an assault on the senses and leaving the recipient no room for reflection or relaxation. Having reduced singing to a single genre, video clips have also done away with nuances within that genre. What has enabled video clips to penetrate our sensibility is what might be referred to as “horizontal dancing.”

Keywords:   video clip, love songs, image, subtlety, flesh parade, horizontal dancing

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