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Music and Media in the Arab World$
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Michael Frishkopf

Print publication date: 2010

Print ISBN-13: 9789774162930

Published to Cairo Scholarship Online: September 2011

DOI: 10.5743/cairo/9789774162930.001.0001

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Music of the Streets: The Story of a Television Program

Music of the Streets: The Story of a Television Program

(p.129) 6 Music of the Streets: The Story of a Television Program
Music and Media in the Arab World

Michael Frishkopf

American University in Cairo Press

Nile Variety Entertainment(NVE) was based on the model of MTV, offering primarily music and song. It operates under the aegis of a sector of Egyptian state-owned television known as the “Nile specialized channel.” This establishment of such a sector within the framework of the state-owned Egyptian media establishment represented one direction in the government's attempt to invest in new media. NVE is typical of a music channel; it focuses on the mainstream commercial current of Egyptian and Arabic music, sort of an Arabic pop, suitable for the urban middle-class viewer. The channel excludes all other contemporary music, regardless of its popularity with audiences.

Keywords:   Arabic music, Nile Variety Entertainment, Egyptian music, Arabic pop, music, song

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