Music of the Streets: The Story of a Television Program
Music of the Streets: The Story of a Television Program
Nile Variety Entertainment(NVE) was based on the model of MTV, offering primarily music and song. It operates under the aegis of a sector of Egyptian state-owned television known as the “Nile specialized channel.” This establishment of such a sector within the framework of the state-owned Egyptian media establishment represented one direction in the government's attempt to invest in new media. NVE is typical of a music channel; it focuses on the mainstream commercial current of Egyptian and Arabic music, sort of an Arabic pop, suitable for the urban middle-class viewer. The channel excludes all other contemporary music, regardless of its popularity with audiences.
Keywords: Arabic music, Nile Variety Entertainment, Egyptian music, Arabic pop, music, song
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