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Music and Media in the Arab World$
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Michael Frishkopf

Print publication date: 2010

Print ISBN-13: 9789774162930

Published to Cairo Scholarship Online: September 2011

DOI: 10.5743/cairo/9789774162930.001.0001

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Arab Music Videos and Their Implications for Arab Music and Media

Arab Music Videos and Their Implications for Arab Music and Media

(p.77) 2 Arab Music Videos and Their Implications for Arab Music and Media
Music and Media in the Arab World

Michael Frishkopf

American University in Cairo Press

Arab theater production was witnessed in the late 1800s, a time when theater involved the use of audiovisual aids that complemented stage drama. As musical theater developed, new formats were adopted, such as operetta and the musical play. With the advent of Arab cinema, theater became a venue combining dramatic talent and technology, and many cinematic productions including music and dance shows involving singers, dancers, and huge sets. Films in the 1940s and 1950s featured a leading star, which usually is a singer, and this type of movie called “music sketch” gained a growing support from the audience. Musical production for the theater and film facilitated the acceptance of a new format of music as audiovisual entertainment. The audiences are prepared to accept new techniques in films including the visual representation of music.

Keywords:   music videos, film, musical theater, music, singers, dancers, audiovisual entertainment

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