From Dubai to Cairo
From Dubai to Cairo
Competing Global Cities, Models, and Shifting Centers of Influence?
It is interesting to observe that Cairo, in its drive to become a global city, is apparently drawing inspiration and precedents from a post-traditional center such as Dubai, which in turn is responding to, and is influenced by, larger global conditions and other global cities. This raises the issue of identity. This chapter argues that in a post-global world the concept of identity has been challenged. Examining these projects throws some light on changing notions of Egyptian identity in which its own heritage as well as those of others are used as “branding” devices to attract multinationals and in turn “globalize.” This is followed by an analysis of the case studies, as an example of a perceived reversal of influence which will entail an inquiry into their compatibility (or lack thereof) within an Egyptian context.
Keywords: Cairo, global cities, Dubai, post-global world, identity, Egypt, branding devices
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