Jump to ContentJump to Main Navigation
Cairo CosmopolitanPolitics, Culture, and Urban Space in the New Globalized Middle East$
Users without a subscription are not able to see the full content.

Diane Singerman and Paul Amar

Print publication date: 2009

Print ISBN-13: 9789774162893

Published to Cairo Scholarship Online: September 2011

DOI: 10.5743/cairo/9789774162893.001.0001

Show Summary Details
Page of

PRINTED FROM CAIRO SCHOLARSHIP ONLINE (www.cairo.universitypressscholarship.com). (c) Copyright The American University in Cairo Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CSO for personal use.date: 25 June 2022

From Dubai to Cairo

From Dubai to Cairo

Competing Global Cities, Models, and Shifting Centers of Influence?

(p.235) 7 From Dubai to Cairo
Cairo Cosmopolitan

Yasser Elsheshtawy

American University in Cairo Press

It is interesting to observe that Cairo, in its drive to become a global city, is apparently drawing inspiration and precedents from a post-traditional center such as Dubai, which in turn is responding to, and is influenced by, larger global conditions and other global cities. This raises the issue of identity. This chapter argues that in a post-global world the concept of identity has been challenged. Examining these projects throws some light on changing notions of Egyptian identity in which its own heritage as well as those of others are used as “branding” devices to attract multinationals and in turn “globalize.” This is followed by an analysis of the case studies, as an example of a perceived reversal of influence which will entail an inquiry into their compatibility (or lack thereof) within an Egyptian context.

Keywords:   Cairo, global cities, Dubai, post-global world, identity, Egypt, branding devices

Cairo Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .