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Cairo ContestedGovernance, Urban Space, and Global Modernity$
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Diane Singerman

Print publication date: 2009

Print ISBN-13: 9789774162886

Published to Cairo Scholarship Online: September 2011

DOI: 10.5743/cairo/9789774162886.001.0001

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Political Consumerism and the Boycott of American Goods in Egypt1

Political Consumerism and the Boycott of American Goods in Egypt1

(p.393) 15 Political Consumerism and the Boycott of American Goods in Egypt1
Cairo Contested

Diane Singerman

American University in Cairo Press

This chapter explores the boycott within its local context as a form of political consumerism that developed in Egypt, and contextualizes it within the transnational anti-globalization and anti-war movements at the turn of the millennium. It also provides the views and practices of many of the individuals and families, who took an active part in the boycott, as well as those who were keen on showing their opposition to the campaign. The boycott can be seen as a genuine effort related to other attempts by Egyptians to mobilize in support of the Palestinian cause. It shows how authenticity; identity; and local politics affect globalization and consumerism. In general, the boycott is an excellent example of how Egyptian nationalism as well as Arab and Muslim solidarity are being revised and revived in a world where it is often assumed that globalization is leading to a homogenization of cultures, an erosion of local identities, and a lack of influence of the general public in the developing world.

Keywords:   political consumerism, boycott, American goods, Egypt, globalization, Egyptian nationalism, Muslim solidarity

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