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Music and Media in the Arab World$
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Michael Frishkopf

Print publication date: 2010

Print ISBN-13: 9789774162930

Published to Cairo Scholarship Online: September 2011

DOI: 10.5743/cairo/9789774162930.001.0001

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Music of the Streets: The Story of a Television Program

Music of the Streets: The Story of a Television Program

Chapter:
(p.129) 6 Music of the Streets: The Story of a Television Program
Source:
Music and Media in the Arab World
Author(s):

Michael Frishkopf

Publisher:
American University in Cairo Press
DOI:10.5743/cairo/9789774162930.003.0007

Nile Variety Entertainment(NVE) was based on the model of MTV, offering primarily music and song. It operates under the aegis of a sector of Egyptian state-owned television known as the “Nile specialized channel.” This establishment of such a sector within the framework of the state-owned Egyptian media establishment represented one direction in the government's attempt to invest in new media. NVE is typical of a music channel; it focuses on the mainstream commercial current of Egyptian and Arabic music, sort of an Arabic pop, suitable for the urban middle-class viewer. The channel excludes all other contemporary music, regardless of its popularity with audiences.

Keywords:   Arabic music, Nile Variety Entertainment, Egyptian music, Arabic pop, music, song

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