Jump to ContentJump to Main Navigation
Music and Media in the Arab World$
Users without a subscription are not able to see the full content.

Michael Frishkopf

Print publication date: 2010

Print ISBN-13: 9789774162930

Published to Cairo Scholarship Online: September 2011

DOI: 10.5743/cairo/9789774162930.001.0001

Show Summary Details
Page of

PRINTED FROM CAIRO SCHOLARSHIP ONLINE (www.cairo.universitypressscholarship.com). (c) Copyright The American University in Cairo Press, 2017. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in CSO for personal use (for details see http://www.cairo.universitypressscholarship.com/page/privacy-policy).date: 18 December 2017

What Would Sayyid Qutb Say? Some Reflections on Video Clips

What Would Sayyid Qutb Say? Some Reflections on Video Clips

Chapter:
(p.231) 11 What Would Sayyid Qutb Say? Some Reflections on Video Clips
Source:
Music and Media in the Arab World
Author(s):

Michael Frishkopf

Publisher:
American University in Cairo Press
DOI:10.5743/cairo/9789774162930.003.0012

Video clips dominated the Arab satellite television but the ubiquity of video clips may overstate their popularity. Video clips are free content in an economically troubled business, paid for not by the networks that broadcast them, but by mobile phone service providers and music producers because they advertise their products and business, and they can create stars that can generate high fees for live performance. The music must be popular before providers and producers make video clips, and this type of music may be categorized as both commodity and culture. However, the commercialism of video clips is so much a part of the art form that defies both common sense and critical sense. Some say that one of the impediments of a better understanding of the significance of video clips is the tendency of observers to see what they only want to see.

Keywords:   video clips, satellite television, commercialism, music producers, networks, music

Cairo Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .