Political Consumerism and the Boycott of American Goods in Egypt
This chapter explores the boycott within its local context as a form of political consumerism that developed in Egypt, and contextualizes it within the transnational anti-globalization and anti-war movements at the turn of the millennium. It also provides the views and practices of many of the individuals and families, who took an active part in the boycott, as well as those who were keen on showing their opposition to the campaign. The boycott can be seen as a genuine effort related to other attempts by Egyptians to mobilize in support of the Palestinian cause. It shows how authenticity; identity; and local politics affect globalization and consumerism. In general, the boycott is an excellent example of how Egyptian nationalism as well as Arab and Muslim solidarity are being revised and revived in a world where it is often assumed that globalization is leading to a homogenization of cultures, an erosion of local identities, and a lack of influence of the general public in the developing world.
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