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Popular Egyptian CinemaGender, Class, and Nation$
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Viola Shafik

Print publication date: 2007

Print ISBN-13: 9789774160530

Published to Cairo Scholarship Online: September 2011

DOI: 10.5743/cairo/9789774160530.001.0001

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The Other

The Other

(p.13) Chapter 1 The Other
Popular Egyptian Cinema

Viola Shafik

American University in Cairo Press

Black-British scholar Stuart Hall clarified that the notions of difference and the “Other” are widely considered constitutive, on the linguistic, social, cultural, and the psychic level, of something that renders the term “difference” highly ambivalent. The problem with cinematic representation is its potentially naturalizing or “real-ization” effect, which helps viewers to mistake cinematic discourses on reality for real-life itself, and that works even better in the absence of alternative representations and balanced information. In Egypt the process of nationalist unification and purification has been reflected in film stories and film plots but also became evident in the changing composition of the country's early film industry. Shalom's Egyptian identity is made even more obvious in Mistreated by Affluence, whose narrative has coherence and places its Jewish protagonist right in the heart of Egyptian lower-class culture.

Keywords:   Stuart Hall, Shalom, real-izarion, difference, Mistreated by Affluence

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